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Multichannel retail support
Dunkin’ Donuts makes Twitter sweepstakes a go-to promotional strategy

Twitter sweepstakes are one of Dunkin’ Donuts go-to promotional strategies this year, with the chain having launched several so far this year.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Social Networks
Build-A-Bear taps Instagram to foster brand-building

Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.

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Applications
Allstate offers quick and easy pick-ups with mobile app

Allstate Private Car & Limousine Inc. has created a faster way for customers to request rides with its new mobile application.

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Software and technology
Valpak tries augmented reality to drive contextually-relevant coupon redemptions

Valpak is rolling out an augmented reality component to its mailing envelopes that will give consumers access to coupons and offers.

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Marketing
Twitter’s retargeting tool may shift major direct response ad dollars to mobile – Mobile Marketer

Mobile Marketer today – Twitter’s retargeting tool may shift major direct response ad dollars to mobile; Amazon prevails in battle with Apple, can legally use “app store.”

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Advertising
Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile – Luxury Daily

Luxury Daily today – Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile; LVMH purchase of Loro Piana to yield global cashmere dominance.

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Columns
Can Tim Cook lead Apple to another iPod moment?

The only encouraging piece to Apple’s historical innovation might be its tendency not to invent, but to improve.

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