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Research
Mobile payment use nearly doubles in a year: report

Mobile payments are becoming increasingly popular, with 34 percent of survey respondents having made a purchase using their mobile phone compared to 19 percent a year ago, according to a new report from IDC.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
T.G.I Friday’s relies on iAd to increase mobile ordering app downloads

T.G.I Friday’s is running an interactive iAd campaign that aims to increase downloads for its mobile ordering application as well as educate consumers on how it works.

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Advertising
PacSun promotes mobile shopping through incentivized ads

Apparel retailer Pacific Sunwear of California Inc. is building awareness for its mobile site by offering consumers a discount when they shop for products via their mobile device.

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Advertising
Paramount bolsters ticket sales for new film via mobile

Paramount is turning to mobile to drive awareness for its new “Katy Perry: Part of Me” movie and ultimately drive ticket sales.

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Social networks
Is Facebook opening a privacy can of worms with ads targeted by app use? – Mobile Marketer

Mobile Commerce Daily – Is Facebook opening a privacy can of worms with ads targeted by app use?; McDonald’s beefs up marketing efforts with bigger advertising push.

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Advertising
Top 10 luxury brand mobile efforts of Q2 – Luxury Daily

Today in luxury marketing – Top 10 luxury brand mobile efforts of Q2; How luxury retailers can borrow a page from Apple stores.

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Columns
Mobile devices influence consumer decisions at local levels

Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.

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