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Today’s headlines

Database/CRM How Papa Murphy’s powers mobile-optimized email offers with precision marketing
Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers. Entire article
Multichannel retail support Dick’s Sporting Goods scores mobile in-store goal with app update
Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations. Entire article
Payments Facebook, PayPal put bigger focus on mobile donations
Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity. Entire article
Multichannel retail support Gucci lets its ecommerce garden grow via online exclusives
Italy’s Gucci is launching an online-only capsule collection of womenswear and accessories on July 5. Entire article
Content Mobile Minutes: Brexit and smartphone prices; Hertz embraces Uber, Lyft; Disney’s social app; Mobile ransomware
Today in mobile marketing – Yes, Brexit will impact smartphone prices; Hertz signs rental deals with Uber and Lyft; Disney bows social-like app to feed kids bite-size, nontoxic content; Mobile ransomware use jumps, blocking access to phones. Entire article
Content Happy 4th of July! Let freedom ring!
Mobile Commerce Daily will not publish on July 4 in observance of Independence Day. Entire article
Content Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials – Mobile Marketer
Mobile Marketer today – Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials; Absolut spins musical VR experience that reimagines nightlife. Entire article
Advertising Top 10 luxury brand multichannel efforts of Q2 – Luxury Daily
Luxury Daily today – Top 10 luxury brand multichannel efforts of Q2; Brands must reassess in-store experience to profit from increased consumer spending: GfK. Entire article
Columns Hershey CMO: Marketing now part-art, part-science
CANNES, France – Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide. Entire article
Columns P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide. Entire article
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