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Today’s headlines

Multichannel retail support Traditional retailers crush ecommerce giants in omnichannel shopping
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding. Entire article
Web site development Joe Fresh accessorizes fashion blog with mcommerce for seamless experience
Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping. Entire article
Social networks Pinterest boosts sales with targeting based on purchase history
Pinterest’s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers. Entire article
Marketing Wyndham’s daily social media challenge unlocks swag on mobile
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties. Entire article
Multichannel retail support Yeti Coolers packs up sales with revamped mobile shopping experience
Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites. Entire article
Content Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changes
Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos. Entire article
Content Top 10 mobile advertising campaigns of Q2 – Mobile Marketer
Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Mobile messaging apps challenge marketers to get as personal as possible. Entire article
Advertising St. Regis broadens content reach through digital magazine – Luxury Daily
Luxury Daily today – St. Regis broadens content reach through digital magazine; Traditional media brands must adapt by merging content with tech: L2. Entire article
Columns Getting mobile onboarding right to avoid app abandonment
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits. Entire article
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