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Today’s headlines

Multichannel retail support Beacon deployments fail to leverage the technology’s full potential
While a growing number of retailers are embracing beacon technology to deliver hyper-local content in stores, no one yet appears to be leveraging the full potential of the technology by pairing it with existing customer data to guide offline purchases. Entire article
Research 38pc use mobile frequently for remote check deposits: Bank of America
Nearly one in four people use mobile frequently to deposit checks in a bank, as mobile’s transformational impact continues to spread to personal finance, according to a new report from Bank of America. Entire article
Applications Cousins Subs builds on self-service trend via mobile ordering
Cousins Subs is the latest restaurant chain to add mobile and online ordering to its menu through a partnership with remote ordering guru Olo. Entire article
Messaging Luscinia Health gains 15K subscribers through SMS campaign
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers. Entire article
Marketing Top 10 mobile advertising campaigns from the first half of 2014 – Mobile Marketer
Mobile Marketer today – Top 10 mobile advertising campaigns from the first half of 2014; GE emphasizes benefits of connected homes with app-linked LED bulb. Entire article
Advertising The RealReal resale value app helps justify purchase price – Luxury Daily
Luxury Daily today – The RealReal resale value app helps justify purchase price; Top 10 brand social videos of Q2. Entire article
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