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Today’s headlines


Multichannel retail support
Retail and the future of touch marketing

The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming.

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Advertising
Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Groupon incentivizes app downloads with Target gift card offer

Groupon is encouraging consumers to download its mobile deals application by offering them a $10 Target gift card for $5.

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Applications
Zappos focuses on personalization, seamless transactions via app update

Zappos has revamped its mobile application with new features that cut down on the number of steps that it takes for consumers to find recommended products and checkout.

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Applications
Walgreens brings mobile prescriptions to Windows Phone 8 users

Walgreens is expanding its mobile presence with a new Windows Phone 8 application that lets users refill prescriptions and digitally store their loyalty cards.

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Marketing
CMO role evolves to better enable mobile-driven personalized experiences – Mobile Marketer

Mobile Marketer today – CMO role evolves to better enable mobile-driven personalized experiences; Mobile impact on millennial’s engagement.

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Advertising
Regent Hotels simplifies travel preparation via new mobile site – Luxury Daily

Luxury Daily today – Regent Hotels simplifies travel preparation via new mobile site; Tiffany, Michael Kors are most purchased luxury brands by ultra-affluent women: Luxury Institute.

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Strategy
What to expect at Nonprofit Mobile Day 2013

Executives from the Museum of Modern Art, The Humane Society and American Red Cross and more will discuss how their organizations are using mobile to drive marketing and fundraising efforts during the fourth annual Nonprofit Mobile Day.

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Columns
Most creative people in mobile advertising are … spammers

The annual advertising awards season is in full swing, and I would like to use my unofficial ballot to nominate spammers as the most creative people in mobile advertising.

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