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Today’s headlines


Research
Mobile transactions expected to exceed $1T by 2015: Yankee Group

Mobile transactions will continue to grow exponentially and are expected to exceed $1 trillion by 2015, according to a new study by Yankee Group.

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Web site development
Coach enters mcommerce to increase sales

American designer Coach is targeting new and existing fashion-savvy consumers via a mobile-optimized site that lets them shop their favorite collections.

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Applications
AisleBuyer expands self-checkout app to BlackBerry devices

AisleBuyer is letting BlackBerry consumers purchase items while in-store without having to wait on line via its self-checkout application.

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Applications
SaleLocator extends LBS mobile sales app to Android users

SaleLocator has rolled out a location-based Android application to help bargain shoppers find sale items in retail stores nearby.

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Advertising
Mandarin Oriental details mobile marketing prowess – Luxury Daily

Luxury Daily today – Mandarin Oriental details mobile marketing prowess; Neiman Marcus targets fashionistas with Rachel Zoe Facebook contest.

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Content
Happy 4th of July! Let freedom ring!

Mobile Marketer will not publish on July 5 in observance of Independence Day.

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Columns
Capturing the back-to-school mobile shopper

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

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