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Today’s headlines

Advertising
Next-generation mobile ad metrics coming within a year: panelist

NEW YORK – Payment models and measurement metrics are still evolving for mobile advertising, according to panelists at the Mobile Marketing and Media 2010 conference.

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Research
61 Percent of Fortune 500 will offer mobile commerce capabilities: study

Sixty-one percent of Fortune 500 companies plan to incorporate sales and commerce capabilities into their mobile offerings, according to a Kony Solutions study.

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Payments
Roam Data introduces encrypted POS card reader for iPhone 4

Roam Data has debuted its encrypted card reader for Apple’s iPhone 4, letting merchants accept credit cards via the new handset.

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Web site development
Urban Planet taps Siteminis to launch travel translation mobile Web site

Travelers who need to translate common phrases in a foreign language can do so with a new mobile travel Web site, Travelingo.com, featuring both written and audio translations.

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Columns
Four reasons why the mobile Web is the key to everything

Earlier this spring, comScore released data indicating smartphone users are accessing the Web and applications for content at about the same rate.

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