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Advertising
IKEA places mobile in the forefront of interactive back-to-school campaign

Swedish furniture retailer IKEA is continuing its mobile advertising push with a new interactive promotion that helps consumers find the products they need for the upcoming school season.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
Dick’s Sporting Goods aims to increase mobile sales with commerce-enabled ads

Dick’s Sporting Goods is betting on mobile advertising as a way to increase revenue for the retailer’s mobile site.

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Web site development
Hotwire tackles last-minute deals with international mobile site

Online travel agency Hotwire has launched an international mobile-optimized site to make it easier for consumers to book trips.

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Applications
University Town shopping center pilots mobile app to drive loyalty for retailers

Shopping center operator Inland Diversified Real Estate Services is piloting a mobile application designed to support University Town Center retailers by providing rich, interactive content and promotional offers.

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Software and technology
Top 10 QR code campaigns of Q2 – Mobile Marketer

Mobile Marketer today – Top 10 QR code campaigns of Q2; Can Apple’s vertical integration work for others in the mobile space?

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Advertising
Burberry pushes big-ticket items via Pandora mobile ads – Luxury Daily

Luxury Daily today – Burberry pushes big-ticket items via Pandora mobile ads; Top 10 digital luxury marketers of Q2.

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Columns
Mobile and CRM: Time to turn up the volume

Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.

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