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Applications
Top 10 mobile commerce apps of Q2

Mobile applications have made a big splash in the space over the past few years. Nowadays, companies such as Bloomingdale’s, Amazon and Domino’s are incorporating commerce-enabled apps into their marketing efforts to drive in-store traffic and sales.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Revenue
Fandango sees mobile ticket sales increase 107pc year-over-year

Fandango is reporting that mobile ticket purchases have more than doubled year-over-year, a strong indicator that consumers are increasingly turning to their handsets to buy goods and services.

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Research
25pc of mobile users shop online only via a smartphone or tablet: study

With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights.

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Database/CRM
Rock the Vote promotes seasonal sweepstakes via SMS

Nonprofit Rock the Vote recently sent out a text message that enticed opted-in subscribers to enter its sweepstakes campaign.

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Web site development
HTML5-based mobile operating systems may change the face of mobile marketing – Mobile Marketer

Mobile Marketer today – HTML5-based mobile operating systems may change the face of mobile marketing; How geolocation might be a game-changer for the 2012 political elections.

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Advertising
Fendi chooses social imagery for fragrance push – Luxury Daily

Luxury Daily today – Fendi chooses social imagery for fragrance push; Luxury marketers drive 79pc ad increase in WSJ Magazine.

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Columns
Public relations in a mobile world

In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.

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