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Today’s headlines


Messaging
Citi banks on mobile alerts to further expand position in mcommerce

Citi is expanding its mobile alerts service to commercial cardholders around the world to help them keep up-to-date on their financial information.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Advertising
Ace Hardware bolsters in-store traffic via mobile video initiative

Ace Hardware is relying on mobile video as a vessel to drive in-store summer sales as part of a multichannel campaign.

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Applications
Avon drives mobile donations for breast cancer via pedometer app

A new mobile application from Avon is available to anyone participating in the Avon Walk for Breast Cancer as a tool to help users train for the walk and raise money from friends and family.

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Applications
Travelocity Canada strengthens mobile offerings via booking app

Travelocity Canada has rolled out a new iOS application to let users book a hotel room via their mobile devices.

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Advertising
Top 10 mobile advertising campaigns of Q2 – Mobile Marketer

Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Red Bull leans on mobile advertising to drive summer sweepstakes entries.

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Advertising
Should luxury marketers develop an app-per-line experience? – Luxury Daily

Luxury Daily today – Should luxury marketers develop an app-per-line experience?; Top 10 luxury brand multichannel campaigns of Q2.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Big Brother is alive and well – and he’s now your BFF

For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.

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