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Applications
Amazon makes play for greater influence over in-store shoppers

In a reflection of mobile’s growing importance for the in-store shopping experience, Amazon is bringing its augmented reality bar code scanning app Flow Powered by Amazon to Android devices for the first time.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Multichannel retail support
JCPenney marries mobile, social in new 360-degree marketing campaign

JCPenney is using a variety of mediums including mobile, social and digital to increase awareness for its charitable giving program.

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Multichannel retail support
HSN, HBO highlight new collection via multichannel shopping initiative

HSN has partnered with HBO on a campaign that stretches across the multichannel retailer’s television, online and mobile properties to let users shop a line of exclusive beauty products.

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Applications
Fidelity Investments ups mobile game with iPad app updates

Fidelity Investments is making it easier for traders to manage their funds while on the go with a round of updates for its brokerage iPad application.

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Advertising
Is the tide shifting away from Google’s Android? – Mobile Marketer

Mobile Marketer today – Is the tide shifting away from Google’s Android?; Taco Bell beefs up mobile advertising play to drive in-store foot traffic.

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Advertising
Dior continues fragrance push in summer-focused app – Luxury Daily

Luxury Daily today – Dior continues fragrance push in summer-focused app; Top 10 luxury brand social videos of Q2.

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Content
Happy 4th of July! Let freedom ring!

Mobile Marketer will not publish on July 4 in observance of Independence Day.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Updating the relationship between viewers, brands and broadcasters

You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.

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