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Today’s headlines

Multichannel retail support
What works: Walmart or Best Buy’s mobile approach to big box retail

Walmart and Best Buy have relied on mobile as not only a way to engage with consumers but also drive in-store foot traffic and online sales. So how do the two brands break down when it comes to their iPhone applications and optimized sites?

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Charles Schwab takes advisory services mobile with iPhone app

Financial institution Charles Schwab has rolled out a mobile application for its advisory services that lets users track their accounts via their devices.

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Uniqlo taps mobile to drive giveaway promotion

Uniqlo has turned to mobile advertising to increase awareness for its new incentivized promotion that rewards consumers with prizes, including a $5,000 shopping spree.

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Mac’s Convenience Stores pushes out offers to nearby mobile users to drive traffic

Mac’s Convenience Stores is rolling out push notifications to 1,400 locations enabling the company to deliver special offers and deals to nearby consumers.

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Should BlackBerry maker RIM exit the hardware business? – Mobile Marketer

Mobile Marketer today – Should BlackBerry maker RIM exit the hardware business?; Why is SMS not playing a bigger role in brands’ marketing efforts?

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Lamborghini, Four Seasons star in July Robb Report digital edition – Luxury Daily

Luxury Daily today – Lamborghini, Four Seasons star in July Robb Report digital edition; Top 10 luxury brand social marketers of Q2.

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Lauren Johnson promoted to associate reporter

Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.

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Delivering ad campaigns to every type of device

As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?

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