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Today’s headlines

Multichannel retail support Target reaps rewards of mobile push as holiday traffic hits 60pc
With more than 60 percent traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come. Entire article
Multichannel retail support L’Oreal, Barilla launch mobile receipts promotions at Walmart
As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments Coinbase’s bitcoin wallet revamp aims to ease security worries
Coinbase’s redesign of the bitcoin wallet application adds security features such as touch identification and enhanced pin locking to assuage mobile users’ concerns about mistakes, theft and fraud that have slowed the crytocurrency’s broader acceptance. Entire article
Merchandising OFM leverages B2B mobile site to offer streamlined sales
Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees. Entire article
Content Mobile Minutes: Samsung’s profit decline; Pandora looks to wearables; Hike app buys Zip Phone; Social alarm clock app
Today in mobile marketing – Samsung Electronics tips first annual profit fall in three years; Next up for Pandora: wearables and autos; Indian app Hike buys U.S. startup Zip Phone; App lets you wake up with a stranger. Entire article
Classic Guides Mobile Commerce Daily’s Mobile Commerce Outlook 2015
Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape. Entire article
Marketing Beacons will conquer travel marketing in 2015 despite privacy concerns – Mobile Marketer
Mobile Marketer today – Beacons will conquer travel marketing in 2015 despite privacy concerns; Travel industry shows rest of pack how to leverage mobile data. Entire article
Advertising Neiman Marcus introduces new interactive retail tables – Luxury Daily
Luxury Daily today – Neiman Marcus introduces new interactive retail tables; Harrods builds foundation for 2015 resolutions with wellness takeover. Entire article
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