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Today’s headlines

Multichannel retail support Macy’s spurs omnichannel push as broad physical retail contraction looms
With Macy’s online sales growing at a brisk pace during the recent holiday shopping season while in-store sales contracted even more than expected, the retailer is scaling back its bricks-and-mortar business and reinvesting the savings to accelerate its omnichannel strategy in 2016. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Payments Starbucks adopts Visa Checkout for stronger in-app payments capability
Starbucks is maximizing the number of users on its mobile payments application by extending its capabilities to include Visa Checkout, exhibiting the growth of Visa’s platform. Entire article
Content Carrabba’s serves up email deals for increased mobile conversion
Italian chain restaurant Carrabba’s is pushing mobile and in-store traffic conversion through a Web site where users can register for coupons to be redeemed at bricks-and-mortar locations. Entire article
Banking Tangerine unpeels secure chat for convenient banking transactions
Direct bank Tangerine claims to be the first in Canada to offer a new secure chat feature, enabling customers to conduct banking transactions via chat in real time. Entire article
Content Mobile Minutes: Facebook Messenger; Apple buys Emotient; Smartphone passports; Smartphones evolve
Today in mobile marketing – Facebook’s Messenger app passes 800 million users; Apple buys artificial-intelligence startup Emotient; This 200-year-old company wants to replace your passport with a smartphone; Phones will take a different form: BlackBerry’s Chen. Entire article
Content Why other location-based technologies could steal beacons’ thunder in 2016 – Mobile Marketer
Mobile Marketer today – Why other location-based technologies could steal beacons’ thunder in 2016; Honda ramps up social presence in millennial-centric push for Civic redesign. Entire article
Advertising Burberry personalizes Lunar New Year notes via WeChat – Luxury Daily
Luxury Daily today – Burberry personalizes Lunar New Year notes via WeChat; Selfridges proves values equal value in sustainability campaign. Entire article
Columns Adaptive mobility at CES
LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile Web. And now the third wave is adaptive mobility, coming from the world of wearables, sensors and the Internet of Things. Entire article
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