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Today’s headlines

Database/CRM Walgreens pioneers mhealth’s integration with mobile loyalty
As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering. Entire article
Advertising Taco Bell tempts app users with free taco after mobile purchase
Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Research Mobile video plays reach 25pc for ecommerce brands: report
Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows. Entire article
Software and technology Total Gym Fitness sees 5x engagement with mobile guides
After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides, a survey-like tool used to direct customers to products they are more likely to purchase based on their exercising needs. Entire article
Software and technology Web relaunch aims at mobile prescription buyers, a nationally accredited online pharmacy, is reaching out to buyers of out-of-pocket prescriptions on mobile with a newly launched Web site that features responsive design. Entire article
Content Mobile Minutes: Facebook buys; AT&T’s rollover plan; Xiaomi tests Indian market; Android app stops spies
Today in mobile marketing – Facebook buying speech-recognition developer; AT&T launches rollover data plan; China’s Xiaomi tests selling phones in stores to pep up India sales; Android app stops smartphone spies. Entire article
Classic Guides Mobile Commerce Daily’s Mobile Commerce Outlook 2015
Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape. Entire article
Marketing Why location-based marketing is an overripe low-hanging fruit – Mobile Marketer
Mobile Marketer today – Why location-based marketing is an overripe low-hanging fruit; Marketers should boost targeting in troubled streaming music industry: report. Entire article
Advertising Luxury Collection turns to Departures – Luxury Daily
Luxury Daily – Luxury Collection turns to Departures; Brands set up shop at Courchevel to reach affluent skiers. Entire article
Columns Why are so few retailers achieving true omnichannel functionality – and is it even possible?
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.” Entire article
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