According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.
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Firebirds Wood Fired Grill is integrating FreedomPay’s pay-at-table solution into its chain of restaurants, enabling tech-savvy diners to pay their bills via NFC mobile wallets such as Android Pay and Apple Pay.
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce.