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Today’s headlines

Columns Top 10 mobile marketing trends for 2016
According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Social networks Amazon powers office supply category through Twitter contest
Amazon is appealing to consumers making New Year’s resolutions while driving sales with a contest asking users to share their favorite organizational product. Entire article
Strategy Panera stirs up sales with video foreshadowing recipe revamp
Panera Bread is ramping up sales in 2016 with Facebook advertisements featuring a mobile-optimized video that teases a new recipe for a fan-favorite item. Entire article
Multichannel retail support’s mobile platform translates users resolutions into vacation inspiration is linking consumers’ New Year’s resolutions to travel bookings via a new mobilized Web site that matches an adventure to a user’s goals. Entire article
Payments Firebirds Wood Fired Grill entices millennials with mobile wallet integration
Firebirds Wood Fired Grill is integrating FreedomPay’s pay-at-table solution into its chain of restaurants, enabling tech-savvy diners to pay their bills via NFC mobile wallets such as Android Pay and Apple Pay. Entire article
Content Mobile Minutes: Twitter’s 10,000-character limit; Apple production cut expected; Ford, Amazon partnership; Mobile chatting
Today in mobile marketing – Twitter considering 10,000-character limit for Tweets; Apple expected to cut iPhone 6S, 6S Plus production: Nikkei; Ford partners with Amazon to connect cars with homes; The future of mobile chatting: Commerce. Entire article
Content Fewer marketers plan to use native ads in 2016: report – Mobile Marketer
Mobile Marketer today – Fewer marketers plan to use native ads in 2016: report; Lifetime, Samsung test potential to streamline Twitter’s earned media opportunities. Entire article
Advertising Smart homes funneling to mainstream, but still present opportunities in luxury – Luxury Daily
Luxury Daily today – Smart homes funneling to mainstream, but still present opportunities in luxury; Dior stresses time is not “only enemy” in anti-aging skincare effort. Entire article
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