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Today’s headlines

Applications Papa John’s aims for mobile-ordering leadership with BOGO promotion
Papa John’s is starting 2015 strong with a buy one, get one free promotion for large pizzas accessible through the brand’s mobile ordering application, reflecting how marketers are increasingly viewing apps on a cost per engagement basis. Entire article
Multichannel retail support Millennials’ entrepreneurial spirit points to boost in mobile POS use
Millennials’ apparent enthusiasm for starting and running their own businesses, a sharp departure from their parents’ chosen career paths, points to the wisdom of retailers’ shifting their point-of-sale to mobile devices, research suggests. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments Barclays Pingit brings mobile payments to First West Yorkshire bus riders
First West Yorkshire, a British bus operator, is offering customers a mobile payment option, joining other public transportation organizations in embracing mobile to make it easy for riders to purchase and use tickets from their smartphones. Entire article
Applications Buffalo Sabres rewards mobile loyalty members for stadium purchases
Professional ice hockey team Buffalo Sabres has bumped up its benefits for loyalty members by now awarding them for purchases they make at participating HarborCenter vendors. Entire article
Content Mobile Minutes: Snapchat raises $486 million; Sony uses BlackBerrys; Tizen and smart TVs; Carmakers learn from tablets
Today in mobile marketing – Messaging app Snapchat raises $486 million; Old BlackBerrys came to the rescue after Sony’s systems were hacked; Samsung Electronics says new smart TVs in 2015 to run Tizen platform; Carmakers take a hint from tablets. Entire article
Strategy Macy’s is 2014 Mobile Retailer of the Year
Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees. Entire article
Classic Guides Mobile Commerce Daily’s Mobile Commerce Outlook 2015
Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape. Entire article
Marketing IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile – Mobile Marketer
Mobile Marketer today – IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile; Allstate’s Aware Share campaign encourages safe social sharing. Entire article
Advertising Luisa Via Roma targets global ecommerce consumers through Vogue – Luxury Daily
Luxury Daily today – Luisa Via Roma targets global ecommerce consumers through Vogue; Consumer passion strengthened by brand-based social engagement: report. Entire article
Columns What social currency can do for – and to – the marketer’s brand
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets. Entire article
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