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Today’s headlines

Software and technology Mobile Web beats apps for detail-oriented shoppers: report
As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx. Entire article
Payments Allstate streamlines claims process with launch of fast mobile payments
Allstate’s launch of fast mobile claims payments will streamline the often onerous insurance-claims process, delivering convenience and speedy service that is especially valuable during times of crisis. Entire article
Multichannel retail support Kohl’s ramps up fitness gear sales with FitFluential partnership
Kohl’s is teaming up with FitFluential to offer exclusive fitness-related social media content, including purchase tips, as part of its sponsorship of the The Color Run paint race. Entire article
Content Slyce acquires SnipSnap as image recognition advances in mobile shopping
In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million. Entire article
Content Mobile Minutes: Microsoft’s Outlook for iPhone; Galaxy S6 preview; Sky’s UK mobile service; Airfare prediction app
Today in mobile marketing – Microsoft brings Outlook to iPhone, other mobile devices; New Galaxy S6 leak confirms radical Samsung plans; Sky to launch UK mobile phone service; Get real-time airfare price alerts with Hopper’s new app. Entire article
Marketing Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat – Mobile Marketer
Mobile Marketer today – Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat; Google’s mobile ad investments help keep Facebook at bay. Entire article
Advertising Audi attracts feminine consumers with geotargeted banner ad – Luxury Daily
Luxury Daily today – Audi attracts feminine consumers with geotargeted banner ad; Kering continues to champion women’s rights with UK charter. Entire article
Columns Reactions to Google’s mobile-friendly search changes
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices. Entire article
Editorial calendar Editorial calendar 2015 for Mobile Commerce Daily
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer. Entire article
Columns Technology and touchdowns: How mobile is changing the game
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television. Entire article
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