The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.
HotelTonight is kicking off the year’s first quarter with a strong focus on commerce, allowing users to book accommodations on behalf of others and take advantage of augmented in-application chat support options.
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year.
Today in mobile marketing – Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don’t expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.
To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.