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Today’s headlines


Payments
Why loyalty points may become mobile wallets’ primary currency

The staying power of consumers’ wariness regarding security and digital wallets has prompted a slew of brands to enable customers to make mobile purchases using loyalty points, a trend likely to catch fire in 2016.

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Applications
HotelTonight checks in new booking features alongside enhanced in-app chat

HotelTonight is kicking off the year’s first quarter with a strong focus on commerce, allowing users to book accommodations on behalf of others and take advantage of augmented in-application chat support options.

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Multichannel retail support
PetSmart trains new puppy owners through mobile hub, driving sales

PetSmart is creating a consistent stream of sales for puppy products through a mobile-optimized hub, which provides information and collections following the surge of holiday pet adoptions.

Entire article

Webinars
Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond

Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year.

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Research
Influencer marketing needs to prioritize content over commerce

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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Content
Mobile Minutes: Facebook’s live video; PayPal opens Venmo; T-Mobile’s video streaming; Shazam distributes songs

Today in mobile marketing – Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don’t expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.

Entire article

Content
Super Bowl advertisers must advance their mobile game with streaming – Mobile Marketer

Mobile Marketer today – Super Bowl advertisers must advance their mobile game with streaming; Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester.

Entire article

Advertising
Bang & Olufsen grants total control via connected mobile app – Luxury Daily

Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.

Entire article

Columns
What is wrong with Apple?

To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.

Entire article

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