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Today’s headlines

Applications Food delivery apps beef up, broadening omnichannel opportunities
Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales. Entire article
Multichannel retail support Super Bowl halftime show extends second-screen experience into shopping
The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program. Entire article
Payments Apple Pay accounts for nearly 80pc of Panera Bread’s mobile transactions
The momentum behind Apple Pay continues to build, with 750 banks and credit unions having already signed on and the service now being integrated into 200,000 vending machines, laundry machines and parking meters. Entire article
Research 68pc of casual restaurant patrons prefer tablet transactions: report
When it comes to leaving a tip in a casual restaurant, 68 percent of customers would prefer to do so via an iPad, according to a new report from Software Advice. Entire article
Multichannel retail support Hungry Howie’s Pizza shows off mobile ordering with pizza offers
Pizza franchise Hungry Howie’s is encouraging customers to try its new multi-platform mobile ordering system with several promotions, including a free pizza when users make their first online order. Entire article
Applications Last Minute Travel Deals grabs 500K downloads in crowded market
The Last Minute Travel Deals mobile application has seen more than half a million downloads since its launch in spring 2014, proving that travel apps with booking functions across all transportation and accommodation channels have appeal in an already crowded space. Entire article
Content Mobile Minutes: Facebook app’s new feature; Yahoo’s mobile sales; TripAdvisor’s mobile strategy; Glucose-monitoring app
Today in mobile marketing – Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S. Entire article
Marketing Facebook poised to make deep cuts in Google’s mobile territory – Mobile Marketer
Mobile Marketer today – Facebook poised to make deep cuts in Google’s mobile territory; Unilever to address challenges of mobile scale, attribution upon media review. Entire article
Advertising BMW connects with young consumers via CNN sponsorship on Snapchat – Luxury Daily
Luxury Daily today – BMW connects with young consumers via CNN sponsorship on Snapchat; Swiss franc rate likely to affect watchmakers’ bottom line, not consumers’ spend. Entire article
Columns Retailers must embrace in-store pickup
Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment. Entire article
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