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Search
Best Buy plugs scan-to-shop search feature into Android app

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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Applications
Expedia unbuckles 3D Touch to streamline mobile bookings

Expedia is ramping up engagement and sales within its mobile application by leveraging 3D Touch, which allows users to search hotels, request directions and share their flight status directly from the brand’s icon on their home screens.

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Mutlichannel retail support
Macy’s mobile hub pairs live streams with shop now buttons

Macy’s is continuing its support of the American Heart Association’s Go Red For Women movement with a mobilized shopping site for raising funds, sales and awareness that will also support a live stream of the Red Dress Collection unveiling.

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Payments
Chase makes mobile power play with cardless ATMs

Chase plans to install new card-free ATM machines this year, enabling customers to withdraw funds and complete other financial transactions using their smartphones.

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Content
Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page

Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.

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Content
37pc of mobile users blocked ads in Q4: report – Mobile Marketer

Mobile Marketer today – 37pc of mobile users blocked ads in Q4: report; Facebook needs more precise targeting for next mobile revenue bump.

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Advertising
Jean Paul Gaultier provides perspectives on couture show through Periscope – Luxury Daily

Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.

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Columns
Effect of time and location on sports fan engagement using mobile

Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.

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