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Today’s headlines

Columns 3 trends that will define mobile retail marketing in 2016
Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay. Entire article
Applications McDonald’s 7M app downloads highlights effectiveness of relevant incentives
During this week’s earnings call, McDonald’s revealed it has seen more than seven million downloads of its mobile application since the fall 2015 launch, proving that welcome offers are directly correlated to high registration rates.
Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Payments Los Angeles is latest big city to embrace mobile ticketing
Southern California’s commuter rail service Metrolink is the latest public transit system to board the mobile ticketing train, as the transportation industry as a whole moves towards untethered digital systems. Entire article
Payments JetBlue flies in MasterPass to cement more mobile bookings
JetBlue is buckling in MasterCard’s MasterPass platform as it ramps up to maximize sales made via the airline’s mobile application, showcasing the necessity of offering travelers multiple payment options. Entire article
Applications Rainbow Shops plans mobile app for deeper customer connections
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens. Entire article
Content Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments’ transaction volume surged in 2015. Entire article
Content Walmart, Home Depot missed mobile opportunities during recent blizzard – Mobile Marketer
Mobile Marketer today – Walmart, Home Depot missed mobile opportunities during recent blizzard; MillerCoors’ Shazam playlists tap into location-data to lift coolness factor. Entire article
Advertising Tiffany aims for proposal placement with extensive mobile ads – Luxury Daily
Luxury Daily today – Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce. Entire article
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