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Today’s headlines

Social networks Mobile is retailers’ hotline to consumers during winter storm Juno
As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather. Entire article
Strategy Are mobile vouchers and millennials the right combo meal for McDonald’s?
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms. Entire article
Gaming Carnival, MSC ramp up mobile offerings with shipboard gaming platforms, apps
Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers. Entire article
Research Mdot sites expected to lose 45-50pc of share in 2015: report
Dynamic serving and responsive design mobile sites are expected to rise while dedicated mdot sites will slide further as marketers look for more efficient and scalable methods of mobile optimization, according to a recent report from Pure Oxygen Labs. Entire article
Multichannel retail support Thorntons’ rewards program takes off, aided by targeted promotions
Gasoline and convenience store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract one million registrants by this spring, as program managers leverage targeted promotions to get members to visit more frequently. Entire article
Content Mobile Minutes: Cablevision’s Wi-Fi phone plan; Apple vs Android war; Mobile ‘supercookies’; Motorola’s new phones
Today in mobile marketing – Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google’s wireless plans mean for Verizon, AT&T and you. Entire article
Marketing Mobile infrastructure, marketing advances face test in winter storm Juno – Mobile Marketer
Mobile Marketer today – Mobile infrastructure, marketing advances face test in winter storm Juno; Kia’s Game On tennis app serves up wearable thrill. Entire article
Advertising Vogue encourages reader participation with voting contest – Luxury Daily
Luxury Daily today – Vogue encourages reader participation with voting contest; How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market? Entire article
Columns Exploring legal challenges to fulfilling the potential of mHealth
What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies? Entire article
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