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Today’s headlines

Research 65pc redeem mobile coupons within five minutes: report
With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media. Entire article
Software and technology Frames Café taps paper-based beacons to streamline ordering
Tokyo’s Frames Café is leveraging sheet-type beacons from Teijin Limited, which claims to offer the first surface-based authentication solution to support a multilingual ordering system.
Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Applications How international grocery stores drive mcommerce with personalized app shopping
International grocery retailers such as El Corte Ingles and Cencosud are driving sales with mobile shopping experiences that more closely mimic the in-store experience by using dynamic personalized digital shelves. Entire article
Advertising Worth New York sees stylistic shift in private shopping model
Women’s fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video. Entire article
Content Mobile Minutes: Spotify adds video; Free Wi-Fi; GrubHub brightens outlook; Twitter exits
Today in mobile marketing – Spotify will bring you video starting this week; Even the super rich want free Wi-Fi in hotels; GrubHub to select two directors, brightens outlook, unveils buyback; Twitter CEO confirms exit of 4 phenomenal execs. Entire article
Content Hilton checks in millennial-friendly hotel brand with mobile-centric features – Mobile Marketer
Mobile Marketer today – Hilton checks in millennial-friendly hotel brand with mobile-centric features; Coca-Cola infuses GIFs with real-time emotions for millennial push. Entire article
Advertising Social media engagement proves all publicity is good publicity: Fashionbi – Luxury Daily
Luxury Daily today – Social media engagement proves all publicity is good publicity: Fashionbi; Chinese New Year do’s and don’ts for luxury brands and retailers. Entire article
Columns Payments: The last mile of online customer intimacy
When it comes to online commerce, the point at which money changes hands has often been the moment a sale falls apart. What was a carefully crafted brand experience becomes off-putting and complicated. There are confusing redirects, forms that clash with the rest of the design, and a lot of sensitive data that needs to be entered. Entire article
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