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Today’s headlines

Multichannel retail support How mobile helped Starbucks boost foot traffic by 2pc
Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life. Entire article
Applications Last-minute booking apps will need to evolve to survive
As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive. Entire article
Research Smartphone, tablet use in car-buying research doubles: report
Adoption of mobile devices for car shopping is increasing at a rapid pace, with the number using smartphones and tablets to research purchases doubling from a year ago, according to a report from Entire article
Software and technology Dixons Carphone implements mobile chat to encourage informed purchases
Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase. Entire article
Carrier networks Average in-app purchase value rises to $4.50: Bango
Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases. Entire article
Content Mobile Minutes: Apple’s iOS 8 crisis; Tumblr’s advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11
Today in mobile marketing – Apple’s iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat’s teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection. Entire article
Marketing For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift – Mobile Marketer
Mobile Marketer – For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift; IHeartRadio rocks 60M users by blending live, digital events. Entire article
Advertising Yacht Partners International bring mobile to yachting world – Luxury Daily
Luxury Daily today – Yacht Partners International bring mobile to yachting world; Omnichannel strategies needed in Chinese ecommerce: report. Entire article
Columns 7 areas for retailers to pay attention in year of cautious optimism
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January. Entire article
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