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Today’s headlines

Payments Starbucks’ Mobile Order & Pay drives sales during peak hours
Growing adoption of Starbucks’ Mobile Order & Pay program is a boon for the chain during the morning rush, when use increases and accounts for about 10 percent of transactions. Entire article
Research Shoppers are adopting digital wallets at a rapid pace: Citi
Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.
Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Strategy Mobile commerce week in review: Beacons and more beacons
Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video. Entire article
Strategy Consumers pay 40 to 150pc more for custom items: Fluid director of strategy
NEW YORK – Customization is poised to expand to more categories as consumers desire something that is uniquely their own, according to the director of strategy at Fluid, Inc. Entire article
Content Mobile Minutes: High-tech Super Bowl; Facebook’s sports platform; IBM buys Ustream; Android generates $31B
Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google’s Android generates $31 billion revenue, Oracle says. Entire article
Content As budgets tighten, mobile investment delivers positive ROI: AKQA exec – Mobile Marketer
Mobile Marketer today – As budgets tighten, mobile investment delivers positive ROI: AKQA exec; Foursquare exec: Application of digital tactics to physical world will scale in 2016. Entire article
Advertising SLH launches new app to reach mobile travelers – Luxury Daily
Luxury Daily today – SLH launches new app to reach mobile travelers; Lane Crawford bridges modernity and tradition to fete Chinese New Year. Entire article
Columns Reviewing SMS and MMS retail holiday marketing
Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid. Entire article
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