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Today’s headlines

Software and technology Sephora’s Virtual Artist brings augmented reality to large beauty audience
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades. Entire article
Applications Macy’s rings up 3D Touch, new Apple Watch features
Macy’s is angling for strong first-quarter mobile sales with the implementation of 3D Touch into its iOS application, as well as new shopper-friendly features for Apple Watch owners.
Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Mutlichannel retail support Amazon Restaurants rolls out in Chicago, further diluting mobile delivery
Amazon Prime subscribers in Chicago will now be able to order from mom-and-pop shop restaurants through the mobile application, in the latest step by the ecommerce giant to corner the delivery market. Entire article
Social networks Tag Heuer puts a face to watch displays through ambassador project
Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization. Entire article
Content Mobile Minutes: Facebook’s sports hub; Verizon’s mobile video prowess; Android’s secret weapon; Apple Watch sales
Today in mobile marketing – Facebook launches new hub for sports fans; Is Verizon killing it as a mobile video star?; Android has a new weapon in the iPhone war; How many watches did Apple sell last quarter? Entire article
Content How Unilever leverages core consumer insights for mobile success: Mindshare exec – Mobile Marketer
Mobile Marketer today – How Unilever leverages core consumer insights for mobile success: Mindshare exec; Huffington Post exec: Social media, mobile are news distribution gateways. Entire article
Advertising Consumer journey funnel leads from inspiration to digital integration – Luxury Daily
Luxury Daily today – Consumer journey funnel leads from inspiration to digital integration; Brand strength relies on stability, consistency and trust, says Breguet exec. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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