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Today’s headlines

Payments Amazon drops mobile wallet as chances of a shakeout grow
Numerous mobile wallets have launched in the past year, but Amazon’s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent. Entire article
Applications Millennials’ mobile booking preferences pressuring brands to improve apps: report
Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile applications more appealing to the demographic, according to a Strategy Analytics report. Entire article
Multichannel retail support Gilt, Rue La La update apps to satisfy 2015’s mobile-savvy shoppers
Gilt and Rue La La are retrofitting their applications with new features and functionality such as free early access to sales and pre-sellout notifications that reflect big expectations from the platforms in the year ahead. Entire article
Software and technology Webster Bank ramps up mobile banking app security with Touch ID
Webster Bank is one of the first United States-based banks to leverage Apple’s Touch ID feature into its mobile banking application as it aims to drive user adoption with streamlined security features, proving that the appeal of fingerprint identification is growing. Entire article
Advertising European Wax Center taps Oscars, Fifty Shades for brow campaign
European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings. Entire article
Content Mobile Minutes: Microsoft’s HoloLens; T-Mobile lures subscribers; Shazam’s $1B value; Mobile targets Latin America
Today in mobile marketing – Microsoft shows off Windows 10 and ‘HoloLens’; T-Mobile outshines rivals in luring new subscribers; Shazam at $1 billion valuation after investment; Why savvy smartphone developers will follow the money and target Latin America. Entire article
Marketing NFL undercuts Super Bowl’s group-watching heritage with mobile streaming – Mobile Marketer
Mobile Marketer today – NFL undercuts Super Bowl’s group-watching heritage with mobile streaming; Hipcricket files for Chap. 11 bankruptcy in a reflection of SMS troubles. Entire article
Advertising 51pc of world uses social media: report – Luxury Daily
Luxury Daily today – 51pc of world uses social media: report; Payment security top priority for retailers in 2015. Entire article
Columns TCPA compliance remains a headache for marketers
While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts. Entire article
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