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Today’s headlines

Merchandising Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day
Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day. Entire article
Payments Will Softcard deal be enough to save Google Wallet?
While Apple Pay has quickly become the mobile payments platform to beat on iOS, the ongoing leadership void for Android users could be solved by Google’s reported interest in acquiring Softcard. Entire article
Messaging Stage Stores amplifies engagement by 133pc with mobile chat
Department store company Stage Stores saw a 133 percent lift from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases. Entire article
Applications Saucey drives in-app sales by serving up Absolut Vodka cocktails, mixologists
Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases. Entire article
Payment Niagara Falls, Chicago latest cities to embrace mobile ticketing
Niagara Falls, Ontario, and Chicago are the latest cities to join the mobile ticketing parade with Niagara Falls leveraging mobile parking program administration and payment while Chicago is embracing Navy Pier mobile ticketing. Entire article
Content Mobile Minutes: Facebook adds $200 billion to economy; Turkey’s Twitter ban; “Tinder for fashion” app; Charlie Hebdo app
Today in mobile marketing – Facebook report says it adds more than $200 billion to global economy; Turkey threatens to ban Twitter (again); ‘Tinder for fashion’ app Grabble targets 1m users as ecommerce moves to mobile; Charlie Hebdo launches app version of latest issue. Entire article
Marketing Will Mazda’s 3D mobile ad spare the banner from execution? – Mobile Marketer
Mobile Marketer today – Will Mazda’s 3D mobile ad spare the banner from execution?; Twitter looks to missed call marketing with ZipDial buyout. Entire article
Advertising Zenith tutorializes watch maintenance with mobile app – Luxury Daily
Luxury Daily today – Zenith tutorializes watch maintenance with mobile app – Luxury Daily; Christie’s sees 60pc increase in ecommerce art sales. Entire article
Columns The next killer app: Stores
Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent. Entire article
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