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Today’s headlines

Social networks How Starbucks’ social strategy won the holidays and drove sales
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages. Entire article
Marketing StubHub sees no easy solution to mobile Web vs. apps question
NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications. Entire article
Fulfillment and returns Church’s Chicken pecks away at mobile loyalty with rewards app
Church’s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application. Entire article
Applications Carnival, Greyhound leverage onboard apps with chat and destination options
Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity. Entire article
Content Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging app
Today in mobile marketing – Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba’s latest mobile messaging effort: social networking for businesses. Entire article
Content Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2015
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event. Entire article
Marketing Budweiser says Super Bowl digital strategy as important as ad buy – Mobile Marketer
Mobile Marketer today – Budweiser says Super Bowl digital strategy as important as ad buy; Marketers remain committed to Google Glass despite repositioning. Entire article
Advertising 43pc of consumers prefer to shop online: IBM – Luxury Daily
Luxury Daily today – 43pc of consumers prefer to shop online: IBM; Tiffany calls in the “Concierge of Love” for gift giving advice. Entire article
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