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Content 5 mcommerce developments that mattered in 2014
Mobile wallet solutions, including Apple Pay, Google Wallet and PayPal’s Mobile Express Checkout, and the blend of in-store and mobile activation to drive conversion are among the top mobile commerce trends from 2014. Entire article
Advertising Sam’s Club drives sales with mobile gift cards, Facebook offer
Sam’s Club is ramping up efforts to drive membership sales to its retail warehouse clubs in 2015 by offering consumers a $20 gift card usable on mobile devices upon enrollment, with an additional $5 for those who share the promotion on Facebook. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Social networks Outback Bowl taps social media to fuel football fans
Restaurant chain Outback Steakhouse is giving away free appetizers for viewers of its Outback Bowl and is promoting the effort via social media. Entire article
Multichannel retail support TrueCar’s mobile traffic jumps 90pc as big purchases accelerate
TrueCar’s mobile traffic continues to grow at quick pace, with more than a 90 percent jump in December, pointing to how car buyers are increasingly turning to smartphones and tablets to make a purchase. Entire article
Content Mobile Minutes: Apple’s digital refunds; NYC mobile payments for traffic tickets; Huawei smartphones rise; New job apps
Today in mobile marketing – Apple offers two-week refund period for digital purchases made in Europe; App-etite for Bitcoin: City explores mobile payments for parking tickets; China’s Huawei 2014 smartphone sales rise by a third; When you want a new job, but don’t feel like looking. Entire article
Strategy Macy’s is 2014 Mobile Retailer of the Year
Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees. Entire article
Classic Guides Mobile Commerce Daily’s Mobile Commerce Outlook 2015
Mobile’s rapid integration within the overall retail shopping experience is resulting in both incremental and additional sales for smart retailers and financial services firms. Without a doubt, mobile is enabling on-device and in-store retail sales to propel, making it the fastest-growing offering in the retail landscape. Entire article
Marketing 5 mobile developments that mattered in 2014 – Mobile Marketer
Mobile Marketer today – 5 mobile developments that mattered in 2014; Airbnb leverages social media challenge to build global community. Entire article
Advertising Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads – Luxury Daily
Luxury Daily today – Neiman Marcus, Net-A-Porter target bargain shoppers with sale ads; What luxury marketers should expect in 2015. Entire article
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