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Today’s headlines

Strategy American Eagle exec: Mobile feedback via chat, reviews helps drive sales
NEW YORK – An American Eagle executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that the retailer places high importance on mobile feedback via chat and reviews, which has translated to sales-building engagements. Entire article
Merchandising Twitter exec: Commerce play focuses on movie, concert tickets
NEW YORK – A Twitter executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the social site’s move toward mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Research Mobile is “tail wagging the dog” of business transformation: Forrester
NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference. Entire article
Database/CRM 451 Research exec: Mobile personalization elusive without omnichannel infrastructure
NEW YORK – Executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that while the Holy Grail of mobile marketing is one-to-one personalization, many marketers still need to focus on building an omnichannel database and determining how to truly add value for customers before they can get there. Entire article
Marketing Coca-Cola isolates mobile’s value, driving groundbreaking new experiences – Mobile Marketer
Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge. Entire article
Content Mobile Minutes: IPhone 6s’s dual-lens camera; Twitter may buy ZipDial; $90 Tizens in India; Pet wearables
Today in mobile marketing – IPhone 6s report promises new dual-lens camera with optical zoom; Twitter in talks to buy Indian mobile tech startup ZipDial; Samsung starts sales of $90 Tizen smartphone in India; Wearable technology going to the cats and dogs. Entire article
Advertising Times of turmoil provide creative freedom for brave luxury brands – Luxury Daily
Luxury Daily today – Times of turmoil provide creative freedom for brave luxury brands; Passion drives affluents to big-ticket purchases. Entire article
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