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Today’s headlines

Research First-time mobile app transactions jump across verticals: report
In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Applications Southwest Airlines streamlines in-app bookings via Rapid Rewards integration
Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands. Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Applications Chick-fil-A brings 3D Touch to mobile-ordering app
Chick-fil-A is modernizing its application in an attempt to stay competitive in the crowded mobile-ordering field, including integrating 3D Touch. Entire article
Applications Segafredo transforms distribution with sales and delivery app
Coffee chain Segafredo Zanetti France is rolling out a new mobile application that allows drivers and sales team members to receive and complete restaurant orders while on-the-go, underscoring the importance of leveraging mobile for the supply side. Entire article
Content Mobile Minutes: Google Maps; Stretchy smart clothes; PewDiePie; Android Marshmallow
Today in mobile marketing – Google Maps for Android adds driving mode to predict where you’re going; Stretchy smart clothes on the way to your closet; PewDiePie to launch his own content network; Got Marshmallow? 6 cool things to try with Android 6.0. Entire article
Content Social media and wearables an emerging engagement opportunity – Mobile Marketer
Mobile Marketer today – Social media and wearables an emerging engagement opportunity; Vacationers see mobile as indispensable throughout their trip: Expedia. Entire article
Advertising London light festival looks to brands, social media for foot traffic – Luxury Daily
Luxury Daily today – London light festival looks to brands, social media for foot traffic; Tiffany seeks consumer assistance to define meaning of love. Entire article
Columns 5 ways your brand can be authentic
Authenticity is an overrated term in the marketing and advertising industry. As marketers, we all vie for that deep relationship between our brand and our consumers, but many campaigns seem to fall flat. Entire article
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