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Today’s headlines

Multichannel retail support Kohl’s data deep dive yields more resonant app
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers. Entire article
Research 22pc of retailers will integrate beacons this year: study
NEW YORK – IHL Consulting Groups and RIS News executives at the NRF 104th Annual Convention & Expo said that while a good percentage of retailers currently have up-to-date POS software systems, emerging technologies that retailers will focus on over the next 12 months will likely be beacons, predictive analytics and EMV. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Payments TGI Friday’s makes room for future innovation with mobile POS
NEW YORK – A TGI Friday’s executive at the NRF 104th Annual Convention & Expo said that the restaurant chain prides itself in taking a different approach toward tablet integration in its locations in contrast to its competitors, such as Applebee’s, by placing tablets in the hands of servers rather than on tables. Entire article
Advertising Hilton taps Live Nation, Facebook to ramp up hotel stays
Hilton Worldwide is marking a new five-year partnership with Live Nation by offering Facebook users a daily opportunity to win prizes including a vacation, hotel stays and tickets to the Grammy Awards, proving that partnerships leveraging social media are key for driving brand awareness and sales. Entire article
Web site development Aerosoles launches mobile-optimized site as mcommerce sales escalate
Shoe brand Aerosoles is taking advantage of an expected rise in ecommerce sales by enhancing its Web site and rolling out a mobile-optimized site with responsive design, suggesting that consumers are not only browsing footwear options on mobile, but also completing purchases. Entire article
Multichannel retail support Gaiam stretches into mobile TV yoga with Comcast partnership
Gaiam’s TV partnership with Comcast leverages the retailer’s reputation as a well-known provider of yoga and fitness instruction videos to drive subscriptions to the companies’ joint on-demand TV video service. Gaiam TV Fit & Yoga will provide Xfinity TV customers with subscription-only access to premium yoga and fitness training from famed instructors such as Rodney […] Entire article
Content Mobile Minutes: Facebook’s Amber Alerts; Apple’s iPhone patents; Windows 10 mobile app; Uber offers trip data
Today in mobile marketing – Facebook launches Amber Alerts to help find missing children; Apple patents crazy new iPhone designs; Windows Mobile 10 pre-release OS updates expected to be available through Phone Insider app; Uber offers trip data to cities, starting in Boston. Entire article
Marketing Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content – Mobile Marketer
Mobile Marketer today – Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content; Social listening is not ready for prime time: Forrester. Entire article
Advertising Opportunities and possibilities are limitless: Twitter exec – Luxury Daily
Luxury Daily today – Opportunities and possibilities are limitless: Twitter exec; Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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