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Today’s headlines

Payments Walmart, Walgreens adopt Visa Checkout to narrow mobile conversion gap, Walgreens and NFL Shop are among the latest retailers implementing Visa Checkout to drive mobile conversions, with 45 percent of the solution’s users completing purchases on mobile devices. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Applications Starbucks expands Mobile Order & Pay in Canada following consumer interest
Starbucks is building on its faith in Mobile Order & Pay by expanding to Toronto and Vancouver, following successful adoptions in major markets in the United States as the concept gains wider acceptance in retail. Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Database/CRM Chili’s spices up sales via mobile ordering, loyalty integration
As more restaurant marketers understand the value – and necessity – of providing mobile ordering capabilities for time-strapped consumers, Chili’s Grill & Bar is raising the bar to another level by adding loyalty points as a payment option. Entire article
Email Worldhotels puts mobile email in focus to streamline customer sales
Global travel brand Worldhotels is ramping up its mobile communication to increase sales through a new program, targeting customers through mobilized emails prior to their stay with deals and promotions. Entire article
Content Mobile Minutes: Snapchat’s video prowess; Periscope on Twitter; Apple’s smartwatch might; MovieLaLa
Today in mobile marketing – Snapchat’s daily mobile video views said to rival Facebook’s; Live on Twitter: Periscope streaming in tweets; Apple already owns half of smartwatch market: Research; MovieLaLa closes $1.4M seed round from Hollywood angel investors. Entire article
Content Automakers rev up for mobile-driven features war – Mobile Marketer
Mobile Marketer today – Automakers rev up for mobile-driven features war; Mars Chocolate, TruMoo pair instant-play video, purchase history for in-store impact. Entire article
Advertising Saks acquaints consumers with Toronto through locals’ perspectives – Luxury Daily
Luxury Daily today – Saks acquaints consumers with Toronto through locals’ perspectives; Effective loyalty programs hinge on engaging consumers beyond sign-up. Entire article
Columns Issues with ad blockers, opt-ins, apps and HTML5 in 2016
This will be a fascinating and pivotal year for mobile’s role in marketing. But there will be opportunities as well as challenges. Entire article
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