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Today’s headlines

Strategy Gap ramps up mobile to mimic flagship store experience
NEW YORK – Gap Inc. is equipping more of its stores with mobile devices to leverage employee training videos, highlight additional inventory for shoppers and emulate the experience of a flagship store in the hopes of driving sales, suggesting that mobile is cementing its status as a virtual shopping assistant for many brands. Entire article
Database/CRM EBay exec says mobile loyalty missteps are driving away consumers
NEW YORK – An eBay executive at the NRF 104th Annual Convention & Expo said mobile loyalty program data collection must be more stringently managed to keep the process from driving away consumers while marketers are on a learning curve. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Multichannel retail support Birchbox’s customer-choice emphasis helps redefine mobile retail
NEW YORK – A Birchbox executive at the NRF 104th Annual Convention & Expo indicated that the company’s emphasis on letting customers try beauty products before buying them is helping to reshape mobile retail, contributing to a blurring of the lines between online and offline commerce. Entire article
Multichannel retail support TGI Friday’s equips servers with tablets to streamline customer experience
Restaurant chain TGI Friday’s is equipping servers with Microsoft tablets to help make the customer experience more streamlined and convenient. Entire article
Fulfillment and returns Chinese Laundry’s omnichannel approach drives 54pc jump in mcommerce sales
Footwear brand Chinese Laundry has seen a 54 percent increase in mobile commerce sales, among several other achievements, since its integration of a new point-of-sale retail management platform with Celerant, a retail technology provider. Entire article
Content Mobile Minutes: Apple Watch apps; Spotify subscribers; BlackBerry’s IoT strategy; mobile at work
Today in mobile marketing – Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry’s Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace. Entire article
Marketing Kohl’s exec says beacons are surefire bet for greater personalization – Mobile Marketer
Mobile Marketer today – Kohl’s exec says beacons are surefire bet for greater personalization; Julep’s crowdsourcing strategy inspired by mobile mind shift. Entire article
Advertising Moncler creates fake snow app for online fun – Luxury Daily
Luxury Daily today – Moncler creates fake snow app for online fun; Luxury is experiencing 3.4pc growth per year: report. Entire article
Columns Meeting mobile’s challenges with gaming strategy
The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement. Entire article
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