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Today’s headlines

Multichannel retail support JCPenney’s in-store pickup triumphed while others struggled
JCPenney is attributing a portion of its holiday success to an online order, in-store pickup program even as a number of other retailers ran into obstacles with similar omnichannel strategies. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Revenue Holiday shoppers spent $12.7B on mobile: comScore
In a reflection of consumers’ growing digital shopping habits, mobile commerce made up a significant portion of 2015’s holiday sales, with $12.7 billion spent on smartphones and tablet devices, according to a new report from comScore. Entire article
Content Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Entire article
Multichannel retail support Big brands embrace convergence of IoT, wearables with commerce
One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere. Entire article
Applications’s mobile strategy results in 5M app users recently exceeded five million users on its retail application, with 76 percent categorized as loyal customers, reflecting consumers’ interest in mobile deals and discounts. Entire article
Content Mobile Minutes: Obama on Snapchat; Uber and public transit; Apple’s News app; Unlimited data plans
Today in mobile marketing – Can YouTube, Snapchat and Amazon amplify Obama’s message? The White House hopes so.; Uber pushes into public transit with new app partnership; Apple News app is off to a rocky start; Are unlimited data cellphone plans on their way back? Entire article
Content Mobile video’s 2016 playbook: Apps, location targeting and native placement – Mobile Marketer
Mobile Marketer today – Mobile video’s 2016 playbook: Apps, location targeting and native placement; Ford revs up connected car platform with mobile payments, leasing. Entire article
Advertising Bentley, Vertu extend relationship to include bespoke options – Luxury Daily
Luxury Daily today – Bentley, Vertu extend relationship to include bespoke options; Market turmoil in China: What’s in store for 2016? Entire article
Columns Predictions for mobile proximity and beacons in 2016
Mobile proximity is ready for its coming-of-age moment this year, thanks to a better understanding of technology, methodology and best practice from all parties involved. Entire article
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