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Today’s headlines

Strategy Macy’s restructures as overly promotional mobile strategy takes its toll
Macy’s announcement of a merchandising and marketing restructuring suggests that mobile was not as strong of a performer during the recent holiday shopping period as it could have been thanks to the retailer’s lack of a clear lifestyle approach and overly promotional stance on mobile. Entire article
Multichannel retail support Marsh Supermarkets pioneers iBeacon-Apple Watch integration
Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, American Eagle, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, American Eagle Outfitters, eBay’s StubHub, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Software and technology McDonald’s borrows from Starbucks playbook with in-store wireless charging
In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales. Entire article
Payments PayPal keeps hat in the ring with new BlackBerry app
PayPal is extending its reach to all major mobile devices with its new app for BlackBerry smartphones, making it clear that it intends to remain a top mobile payment solution despite competition from Apple Pay and Google Wallet. Entire article
Content Mobile Minutes: Apple’s SIM-free iPhones; Facebook buys QuickFire; Record app sales; Private car ban on Uber in China
Today in mobile marketing – Apple starts selling SIM-free iPhone 6 and iPhone 6 Plus; Facebook acquires video compression startup QuickFire; Apple: First-week app sales in January set new record; China bans private drivers on ride-hailing apps. Entire article
Content Oscars’ social media spend jumps 82pc in bid for younger viewers – Mobile Marketer
Mobile Marketer today – Oscars’ social media spend jumps 82pc in bid for younger viewers; Dodge Viper’s mobile customization option gives brand upscale cache. Entire article
Advertising Nordstrom enables multichannel catalog viewing with updated app – Luxury Daily
Luxury Daily today – Nordstrom enables multichannel catalog viewing with updated app; Australia luxury retail growing by 9.8pc: report. Entire article
Columns Mobile versus being mobile: Match Web site experience to customer intent
The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers. Entire article
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