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Today’s headlines

Research Smartphone sales increase 53pc to bypass tablets: Forrester,
Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Entire article
Strategy Mobile commerce week in review: Store woes, IoT and wearable commerce
The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video. Entire article
Database/CRM 7-Eleven opens up mobile rewards to age-restricted products
Convenience store chain 7-Eleven is expanding its mobile rewards program via a verification system for age-restricted promotions, enticing shoppers interested in alcohol, tobacco and gambling products to sign up for the application. Entire article
Software and technology GGP shopping malls swing open doors for 2016 beacon deployment
Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter. Entire article
Content Mobile Minutes: Digital video reigns; Lenovo taps 3D scanning; Apple’s Achilles heel; Goodbye Motorola
Today in mobile marketing – Digital video to surpass TV by 2020, says YouTube’s Kyncl; Lenovo unveils first smartphone powered by Google’s Tango; New iPhone 7 leak exposes Apple’s Achilles heel; Goodbye, Moto(rola). Iconic brand name to be phased out. Entire article
content Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover – Mobile Marketer
Mobile Marketer today – Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover; Mobile marketing week in review: CES, native ads and customization. Entire article
Advertising Luxury Aircraft Solutions highlights service with new program – Luxury Daily
Luxury Daily today – Luxury Aircraft Solutions highlights service with new program; Prada handpicks up-and-coming talent to portray “vulnerability vitality.” Entire article
Columns How brands must adapt to shifts in digital marketing
As we enter 2016, leading brands and smart marketers alike must adopt the proper strategies to navigate through the increasingly complex and competitive world of digital marketing. Entire article
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