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Today’s headlines

How to build a better Android shopping app

While iOS users are typically the most engaged mobile shoppers, building a better Android shopping application will be crucial for retailers going forward as the number of users on the platform continues to explode.

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Multichannel retail support
Best Buy tries mobile gaming to drive loyalty engagement

Best Buy is linking together email and mobile with an interactive Web-based game as the next big marketing push for its recently revamped loyalty program.

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Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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66pc of small businesses would switch banks for superior mobile services: report

Mobile banking is a driving factor for small business owners, but many banks are not keeping up with the demand, according to a recent report from ath Power.

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Software and technology
Domino’s Pizza expands mobile ordering to car through Ford AppLink

Domino’s Pizza is teaming up with Ford to offer mobile ordering via the automaker’s SYNC AppLink starting mid-year.

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Sponsored data an important new mobile marketing opportunity for big brands – Mobile Marketer

Mobile Marketer today – Sponsored data an important new mobile marketing opportunity for big brands; Targeting seniors on mobile begins to make sense.

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Cartier targets jetsetting New York Times readers with mobile ad – Luxury Daily

Luxury Daily today – Cartier targets jetsetting New York Times readers with mobile ad; Harrods, Mr Porter broadcast London Fashion Week to show versatility.

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Location-based advertising bridges online and physical retail

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

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