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Dunkin’ Donuts sweetens social efforts with mobile incentive

Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Best Buy personalizes mobile deals through iPad app

Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Warner Bros. taps mobile advertising to give movie ticket sales a boost

Warner Bros. is relying on mobile advertising again to not only increase awareness for its new “Gangster Squad” film, but also encourage ticket sales.

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Content helps users get organized via cloud-based notebooks on Springpad

Merchants and brands such as, Snooth and Breville are partnering with smart cloud-based application Springpad to deliver curated content designed to drive customer loyalty and reach prospects.

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Facebook mobile ads command 70pc price premium over desktop: report – Mobile Marketer

Mobile Marketer today – Facebook mobile ads command 70pc price premium over desktop: report; Forbes flaunts multiplatform news content via iPad app.

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Jaguar revs up F-Type marketing via Instagram contest – Luxury Daily

Luxury Daily today – Jaguar revs up F-Type marketing via Instagram contest; Richemont win is not the end of the luxury counterfeit battle.

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Mobile commerce trend magnifies retail’s out-of-stock problem

Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.

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