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Today’s headlines


Social networks
Dunkin’ Donuts sweetens social efforts with mobile incentive

Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Applications
Best Buy personalizes mobile deals through iPad app

Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.

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Strategy
Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Advertising
Warner Bros. taps mobile advertising to give movie ticket sales a boost

Warner Bros. is relying on mobile advertising again to not only increase awareness for its new “Gangster Squad” film, but also encourage ticket sales.

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Content
Wayfair.com helps users get organized via cloud-based notebooks on Springpad

Merchants and brands such as Wayfair.com, Snooth and Breville are partnering with smart cloud-based application Springpad to deliver curated content designed to drive customer loyalty and reach prospects.

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Marketing
Facebook mobile ads command 70pc price premium over desktop: report – Mobile Marketer

Mobile Marketer today – Facebook mobile ads command 70pc price premium over desktop: report; Forbes flaunts multiplatform news content via iPad app.

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Advertising
Jaguar revs up F-Type marketing via Instagram contest – Luxury Daily

Luxury Daily today – Jaguar revs up F-Type marketing via Instagram contest; Richemont win is not the end of the luxury counterfeit battle.

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Columns
Mobile commerce trend magnifies retail’s out-of-stock problem

Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.

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