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Today’s headlines


Strategy
Retailers must have tablet-first Web experiences in post-PC world

While tablet-driven sales were strong during the 2013 holiday shopping season, they could have been even higher if it were not for the fact that retailers continue to underinvest in tablet strategies, particularly when it comes to device-specific Web sites.

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Research
Amazon is best on mobile customer satisfaction: ForeSee

Amazon and Apple have topped the list of best mobile retailers in customer service for three years running, according to a new report from ForeSee Results.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Marketing
Unilever’s Knorr powers in-store giveaway with mobile

Unilever’s Knorr brand is targeting Hispanic shoppers via an in-store promotion linking mobile to a World Cup soccer toy figure giveaway.

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Applications
Warwick International Hotels simplifies last-minute booking with iOS app

Warwick International Hotels is expanding its mobile presence with a new iOS application for last-minute bookings.

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Marketing
Are Facebook video ads working for brands? – Mobile Marketer

Mobile Marketer today – Are Facebook video ads working for brands?; Kernel Season’s sponsors movie trivia game in USA Today iPad app.

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Advertising
Audi broadens 4G LTE service through AT&T – Luxury Daily

Luxury Daily today – Audi broadens 4G LTE service through AT&T; Not quite a boom, New York luxury real estate climbs upward in 2014.

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Columns
Now is the time to analyze mobile marketing efforts

What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers’ efforts.

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