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Today’s headlines

7-Eleven pushes new Tropicana products to bolster in-store traffic

7-Eleven is continuing to make mobile advertising a big part of its marketing strategy and has relied on the channel again to not only promote its new products, but encourage consumers to try them out for themselves at the company’s locations.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Little Caesars Pizza dips its toes in mobile to solidify brand awareness

Little Caesars Pizza is using mobile advertising to get consumers amped up about its latest products and deals.

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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn’t and lessons learned

The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.

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Orbitz marries video and commerce to drive mobile bookings

Online travel agency Orbitz is giving hotel reservations a boost with a new campaign that uses online video to persuade consumers to book from their handsets.

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Coldwell Banker centers app revamp around location, video

Coldwell Banker has revamped its mobile application with more of a focus on utility-driven features to streamline the house-hunting experience.

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Augmented reality vs. QR codes: Which delivers most bang for the buck? – Mobile Marketer

Mobile Marketer today – Augmented reality vs. QR codes: Which delivers most bang for the buck?; Apps still present significant opportunities for marketers.

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Corcoran entices clicks to new mobile site via New York Times ad – Luxury Daily

Luxury Daily today – Corcoran entices clicks to new mobile site via New York Times ad; Creative, relevant email marketing to drive post-holiday luxury purchases.

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Rise of point-to-point delivery and why Amazon is right to be worried

Beyond the product itself, the delivery experience is the single greatest influencer as to whether a customer will shop more or less with a retailer in the future.

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