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Today’s headlines


Applications
Priceline latches onto in-car experiences to extend mobile commerce reach

Priceline inked a deal with General Motors’ Chevrolet that opens up a new area of mobile commerce for the online travel agency within a car.

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Advertising
Toys “R” Us hooks coupon redemptions through Passbook-enabled ads

Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Content
Safeway, Giant Eagle employ iBeacon to simplify shopping

Safeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond.

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Database/CRM
Caribou’s new loyalty program surprises customers with SMS rewards

Caribou Coffee is rolling out a new loyalty program to offer rewards and deals and enhance its customers’ experience.

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Marketing
Tablet’s influence extends into farthest reaches of consumer electronics – Mobile Marketer

Mobile Marketer today – Tablet’s influence extends into farthest reaches of consumer electronics; Continued growth in consumer in-app behavior leads to more marketing spend.

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Advertising
Neiman Marcus pushes mcommerce with multiple promotional mobile ads – Luxury Daily

Luxury Daily today – Neiman Marcus pushes mcommerce with multiple promotional mobile ads; Guerlain fetes 160-year-old fragrance bottle with artist exhibition.

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Columns
7 strategies to maximize local mobile advertising

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?

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