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Multichannel retail support
Starbucks, Sephora bet on mobile to drive new cusotmer loyalty

Starbucks, Sephora and Walgreens are putting mobile and digital at the forefront of their post-holiday campaigns to help drive loyalty with new customers acquired during the holiday shopping season.

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Fulfillment and returns
Skinny Cow launches mobile, social daily giveaway

Skinny Cow is asking consumers to make the brand a part of their New Year’s resolution in a mobile, social contest.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Rue La La, Citi, REI, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Payments
JD Sports is latest British retailer to add PayPal mobile payments

JD Sports recently added PayPal payments to its mobile and desktop Web sites and in-store, joining the ranks of other British sports and fashion retailers.

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Advertising
Fitness apps reward mobile check-ins with gift card sweepstakes

Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic.

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Marketing
Google speeds past Apple in race to connected car experiences – Mobile Marketer

Mobile Marketer today – Google speeds past Apple in race to connected car experiences; GE strives to match desktop interactivity on mobile.

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Strategy
Announcing the 2013 Mobile Commerce Awards

Here are the ten winners of the 2013 Mobile Commerce Awards.

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Advertising
Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity – Luxury Daily

Luxury Daily today – Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity; Hennessy broadens lifestyle appeal with Vanity Fair mobile ad.

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Columns
Top 10 mobile trends for brands in 2014

It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.

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