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Today’s headlines

Applications
Best Western supports tablet to court consumers, drive bookings

Best Western International Inc. is letting travelers plan and book their trips at more than 4,000 locations worldwide via an iPad application.

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Multichannel retail support
Hachette Filipacchi’s Elle to launch multi-platform virtual personal stylist

Hachette Filipacchi Media U.S., publisher of magazines including Elle, has joined the ng Connect Program, a multi-industry initiative driving the development of next-generation broadband services based on Long Term Evolution.

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Webinar
Webinar on Jan. 26: Happy Holidays or Not: Mobile Commerce Lessons Learned, and Best Practice for 2011

Register to hear execs from footwear retailer Steve Madden and InsightExpress discuss in a free webinar Jan. 26 at 2 p.m. how mcommerce fared over the holidays, evolving mobile shopping behavior, lessons learned and best practice in 2011.

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Applications
PriceGrabber aims for simplified mobile shopping via enhanced mobile app

Experian’s PriceGrabber is enhancing its mobile applications by letting consumers set price alerts and check local sources.

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Web site development
Modern Masters helps bottom line with mcommerce site

Paint company Modern Masters offers products for the home furnishings and hardware industry and the brand recently made its inventory available for purchase on its branded mobile Web site.

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Research
Mobile has arrived as legitimate marketing medium: Forrester

In 2011, Forrester Research predicts that marketers and retailers will take the training wheels off mobile programs and start investing in cohesive mobile marketing and commerce strategies.

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Advertising
Jaguar leverages mobile in TV ads to encourage test drives – Luxury Daily

Luxury Daily today – Jaguar leverages mobile in TV ads to encourage test drives; Bloomingdale’s plans hefty investment to strengthen ecommerce strategy.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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