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Social networks
Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers

Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.

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Research
10B mobile coupons to be redeemed this year: Juniper Research

The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.

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Content
Lowe’s exec: Mobile represents 20pc of Web traffic

SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.

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Research
Tablet users are big spenders compared to smartphone users: report

Tablet users are gravitating toward their devices to make purchases, with 22 percent of users spending $50 or more per month and 9 percent spending $100 or more, according to new research from ABI Research.

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Social networks
Facebook to put mobile-first experiences at the core of its strategy – Mobile Marketer

Mobile Marketer today – Facebook to put mobile-first experiences at the core of its strategy; Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car.

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Advertising
Mobile to offer exclusive, location-based content for Fashion Week press attendees – Luxury Daily

Luxury Daily today – Mobile to offer exclusive, location-based content for Fashion Week press attendees, Neiman Marcus, Armani partner with Vanity Fair for consumer fashion challenge.

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Columns
Surviving the adolescence of mobile advertising

Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.

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