Today's headlines

• Starbucks is worldwide leader in mobile payment transactions: exec
• Subway drives in-store traffic via mobile ads
• H&R Block bolsters mobile repertoire with Android, iPhone app
• Bank of America drives app downloads via iAd campaign
• Town&Country moves to mobile with iPad app – Luxury Daily
• Inviting opinion pieces on mobile commerce
• 5 tips to develop an effective tablet strategy

Payments Starbucks is worldwide leader in mobile payment transactions: exec
By Chantal Tode
	Fast food giant Subway is driving consumers in-store via a new mobile advertising campaign that promotes its new line of sandwiches. Entire article

Applications H&R Block bolsters mobile repertoire with Android, iPhone app
By Lauren Johnson
	Financial institution Bank of America is using a mobile advertising campaign to catapult downloads of its mobile banking iPhone application. Entire article

Advertising Town&Country moves to mobile with iPad app – Luxury Daily
By Staff reports
	Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article

Columns 5 tips to develop an effective tablet strategy
By a MCD columnist
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