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Today’s headlines


Social networks
Sports Authority drives charity donations via mobile social networking

Sporting goods retailer Sports Authority is targeting extreme sports fans attending the X Games with a mobile-social call-to-action to support the fight against breast cancer.

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Research
NFC to enable a plethora of business models: study

The first and most important task for the near field communication ecosystem is to define the kind of infrastructure that will be used to enable businesses to provide NFC-based services to their customers, according to SJB Research.

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Multichannel retail support
Little Artika enables mobile payments at POS, throughout stores

Infant and children’s furniture, gear, stroller, toy and clothing retailer Little Artika has mobilized its sales staff and point-of-sale system to help drive more sales and increase its profits.

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Payments
MasterCard, Telefonica team up to spread mobile financial services in Latin America

MasterCard and Telefonica have launched a joint venture to lead the development of mobile financial services in 12 countries in Latin America where the carrier’s Movistar brand operates.

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Advertising
In-app advertising is an opportunity for luxury brands: analyst – Luxury Daily

Luxury Daily Today – In-app advertising is an opportunity for luxury brands: analyst; Lamborghini showcases dynamite vehicle collection via iPad application.

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Columns
Exploring the hyperlocal opportunity for superior customer engagement

Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place.

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