Sporting goods retailer Sports Authority is targeting extreme sports fans attending the X Games with a mobile-social call-to-action to support the fight against breast cancer.
The first and most important task for the near field communication ecosystem is to define the kind of infrastructure that will be used to enable businesses to provide NFC-based services to their customers, according to SJB Research.
Infant and children’s furniture, gear, stroller, toy and clothing retailer Little Artika has mobilized its sales staff and point-of-sale system to help drive more sales and increase its profits.
MasterCard and Telefonica have launched a joint venture to lead the development of mobile financial services in 12 countries in Latin America where the carrier’s Movistar brand operates.
Register now for Mobile Commerce Daily's 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.
Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place.
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